/* =========================================================
   Page Accueil — Sales Page (Création de site)
   ========================================================= */

/* ---------- Hero variant : promesse + visual mockup ---------- */
.bp-home-hero { padding: clamp(48px, 7vw, 96px) 0 clamp(64px, 9vw, 120px); }
.bp-home-hero .bp-hero-inner { grid-template-columns: 1.1fr 1fr; gap: clamp(40px, 5vw, 80px); align-items: center; }

@media (max-width: 980px) {
	.bp-home-hero .bp-hero-inner { grid-template-columns: 1fr; }
}

/* =========================================================
   Hero visual — UNIQUE À LA HOME : téléphone Google Search
   Ne pas confondre avec le hero laptop+phone+seal de la landing.
   ========================================================= */
.bp-hv-search {
	position: relative;
	width: 100%;
	min-height: 580px;
	display: flex; align-items: center; justify-content: center;
	padding: 20px 30px;
}

/* Background ambient : two soft glows + a subtle map dot pattern */
.bp-hv-search::before {
	content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
	background-image:
		radial-gradient(circle at 22% 28%, rgba(217,119,6,.10), transparent 35%),
		radial-gradient(circle at 78% 72%, rgba(30,58,138,.08), transparent 35%),
		radial-gradient(circle 1px at 50% 50%, rgba(11,29,58,.18) 1px, transparent 1.5px);
	background-size: auto, auto, 22px 22px;
	mask-image: radial-gradient(circle at 50% 50%, black 20%, transparent 75%);
	opacity: .55;
}

/* Phone — central, vertical, bigger than the landing's small phone */
.bp-hv-search-phone {
	position: relative; z-index: 2;
	width: 100%; max-width: 320px;
	background: linear-gradient(180deg, #1f1f23 0%, #0a0a0c 100%);
	border-radius: 42px;
	padding: 7px;
	box-shadow:
		0 48px 90px -22px rgba(11, 29, 58, .42),
		0 22px 44px -12px rgba(11, 29, 58, .25),
		inset 0 1px 0 rgba(255,255,255,.10);
	animation: bpHvSearchFloat 7s ease-in-out infinite;
	border: 1px solid #2a2a2e;
}
@keyframes bpHvSearchFloat { 50% { transform: translateY(-10px); } }

.bp-hv-search-notch {
	position: absolute; top: 18px; left: 50%;
	transform: translateX(-50%);
	width: 92px; height: 22px;
	background: #000;
	border-radius: 99px;
	z-index: 3;
}

.bp-hv-search-screen {
	background: #fff;
	border-radius: 36px;
	overflow: hidden;
	aspect-ratio: 9 / 19;
	display: flex; flex-direction: column;
}

/* Inside the screen : Google search + tabs + local pack */
.bp-hv-gs {
	padding: 48px 14px 16px;
	flex: 1;
	display: flex; flex-direction: column;
	gap: 8px;
	font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
}
.bp-hv-gs-search {
	background: #f8f9fa;
	border: 1px solid #dadce0;
	border-radius: 999px;
	padding: 9px 12px;
	display: flex; align-items: center; gap: 8px;
	margin-bottom: 4px;
}
.bp-hv-gs-google {
	font-family: var(--ff-display);
	font-size: 14px; font-weight: 900;
	letter-spacing: -.03em;
}
.bp-hv-gs-q {
	font-size: 12px;
	color: var(--c-ink);
	flex: 1;
	overflow: hidden;
	text-overflow: ellipsis;
	white-space: nowrap;
}
.bp-hv-gs-mic {
	width: 14px; height: 14px;
	color: #4285F4;
	flex-shrink: 0;
}

.bp-hv-gs-tabs {
	display: flex; gap: 14px;
	padding: 4px 4px 6px;
	border-bottom: 1px solid #ebebeb;
	font-size: 11px; color: #5f6368;
	font-weight: 500;
}
.bp-hv-gs-tab--active {
	color: #1a73e8;
	font-weight: 700;
	border-bottom: 2px solid #1a73e8;
	padding-bottom: 5px;
	margin-bottom: -7px;
}

.bp-hv-gs-pack-head {
	display: flex; align-items: center; justify-content: space-between;
	font-size: 11px; color: #5f6368;
	padding: 2px 4px;
}
.bp-hv-gs-pack-head b { color: var(--c-ink); font-weight: 700; }

.bp-hv-gs-result {
	display: flex; gap: 9px;
	padding: 9px;
	border-radius: 10px;
	transition: background var(--t-fast);
	position: relative;
}
.bp-hv-gs-result--featured {
	background: linear-gradient(180deg, #fffaf0 0%, #fff 100%);
	border: 2px solid var(--c-ocre);
	box-shadow: 0 6px 14px rgba(217,119,6,.18);
}
.bp-hv-gs-result--featured::before {
	content: "Vous";
	position: absolute; top: -9px; right: 10px;
	background: var(--c-ocre);
	color: #fff;
	font-size: 9px; font-weight: 800;
	padding: 3px 9px;
	border-radius: 999px;
	letter-spacing: .08em; text-transform: uppercase;
	box-shadow: 0 3px 8px rgba(217,119,6,.30);
}
.bp-hv-gs-thumb {
	width: 38px; height: 38px;
	border-radius: 8px;
	display: grid; place-items: center;
	color: #fff; font-weight: 800; font-size: 11px;
	flex-shrink: 0;
}
.bp-hv-gs-body { flex: 1; min-width: 0; line-height: 1.3; }
.bp-hv-gs-body strong {
	display: block;
	color: #1a0dab; font-weight: 600;
	font-size: 12px; margin-bottom: 2px;
}
.bp-hv-gs-rate {
	display: flex; align-items: center; gap: 4px;
	font-size: 10px; color: #70757a;
}
.bp-hv-gs-stars { color: #f59e0b; letter-spacing: -.02em; }
.bp-hv-gs-meta { font-size: 10px; color: #70757a; display: block; }
.bp-hv-gs-status { font-size: 10px; color: #70757a; }
.bp-hv-gs-status b { color: #1a73e8; font-weight: 600; }
.bp-hv-gs-status b.--closed { color: #d93025; }

/* Floating "stat" card top-left of phone */
.bp-hv-stat {
	position: absolute;
	z-index: 4;
	top: 18%; left: 0;
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: 14px;
	padding: 12px 16px;
	box-shadow:
		0 22px 44px -10px rgba(11, 29, 58, .26),
		0 8px 16px -4px rgba(11, 29, 58, .14);
	min-width: 130px;
	text-align: left;
	animation: bpHvStat 6.4s ease-in-out infinite -2.5s;
}
@keyframes bpHvStat { 50% { transform: translateY(-8px); } }
.bp-hv-stat-eyebrow {
	font-size: 10px;
	font-weight: 800;
	letter-spacing: .12em;
	text-transform: uppercase;
	color: var(--c-text-soft);
	display: block;
	margin-bottom: 4px;
}
.bp-hv-stat-num {
	font-family: var(--ff-display);
	font-size: 28px;
	font-weight: 900;
	color: var(--c-ocre);
	line-height: 1;
	letter-spacing: -.04em;
	display: block;
}
.bp-hv-stat-label {
	font-size: 11px;
	color: var(--c-ink);
	font-weight: 600;
	margin-top: 4px;
	display: block;
}

/* Floating "incoming lead" notification bottom-right */
.bp-hv-notif {
	position: absolute;
	z-index: 4;
	bottom: 14%; right: 0;
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: 14px;
	padding: 12px 16px;
	display: flex; align-items: center; gap: 12px;
	box-shadow:
		0 22px 44px -10px rgba(11, 29, 58, .26),
		0 8px 16px -4px rgba(11, 29, 58, .14);
	max-width: 240px;
	animation: bpHvNotif 5.6s ease-in-out infinite -1s;
}
@keyframes bpHvNotif { 50% { transform: translateY(-7px); } }
.bp-hv-notif-dot {
	width: 10px; height: 10px;
	background: var(--c-success);
	border-radius: 50%;
	box-shadow: 0 0 0 4px rgba(22, 163, 74, .18);
	animation: bpHvDot 2.4s ease-in-out infinite;
	flex-shrink: 0;
}
@keyframes bpHvDot { 50% { box-shadow: 0 0 0 9px rgba(22, 163, 74, .05); } }
.bp-hv-notif-body { line-height: 1.3; }
.bp-hv-notif-body strong {
	display: block;
	font-family: var(--ff-display);
	font-size: 13px;
	font-weight: 800;
	color: var(--c-ink);
	letter-spacing: -.01em;
}
.bp-hv-notif-body span {
	display: block;
	font-size: 11px;
	color: var(--c-text-soft);
}

@media (max-width: 980px) {
	.bp-hv-search { min-height: 480px; max-width: 460px; margin: 0 auto; }
}
@media (max-width: 540px) {
	.bp-hv-search-phone { max-width: 260px; }
	.bp-hv-stat { padding: 8px 12px; min-width: 110px; }
	.bp-hv-stat-num { font-size: 22px; }
	.bp-hv-notif { padding: 8px 12px; max-width: 200px; }
	.bp-hv-notif-body strong { font-size: 12px; }
	.bp-hv-notif-body span { font-size: 10px; }
}
@media (prefers-reduced-motion: reduce) {
	.bp-hv-search-phone,
	.bp-hv-stat,
	.bp-hv-notif,
	.bp-hv-notif-dot { animation: none; }
}

/* ---------- Legacy laptop hero (compat — utilisé par la landing si besoin) ---------- */
.bp-hv-stack {
	position: relative;
	min-height: 480px;
	display: flex; align-items: center; justify-content: center;
}
.bp-hv-laptop {
	position: relative;
	width: 100%; max-width: 540px;
	z-index: 2;
	animation: bpFloatLap 7.5s ease-in-out infinite;
}
@keyframes bpFloatLap { 50% { transform: translateY(-10px); } }

.bp-hv-bezel {
	background: linear-gradient(180deg, #2a2a2a 0%, #111 100%);
	border-radius: 14px 14px 4px 4px;
	padding: 8px 8px 6px;
	box-shadow:
		0 38px 80px -20px rgba(11, 29, 58, .35),
		0 18px 40px -12px rgba(11, 29, 58, .22),
		inset 0 1px 0 rgba(255,255,255,.08);
	border: 1px solid #333;
}
.bp-hv-screen {
	position: relative; background: #fff;
	border-radius: 4px; overflow: hidden;
	aspect-ratio: 1440/780;
}
.bp-hv-bar {
	display: flex; align-items: center; gap: 5px;
	padding: 7px 10px;
	background: #f3f4f6;
	border-bottom: 1px solid rgba(0,0,0,.06);
}
.bp-hv-d { width: 8px; height: 8px; border-radius: 50%; }
.bp-hv-d-r { background: #ef4444; }
.bp-hv-d-y { background: #f59e0b; }
.bp-hv-d-g { background: #22c55e; }
.bp-hv-screen img { display: block; width: 100%; height: calc(100% - 24px); object-fit: cover; object-position: top center; background: #fff; }
.bp-hv-base {
	height: 14px;
	background: linear-gradient(180deg, #1f1f1f 0%, #0a0a0a 60%, #2a2a2a 100%);
	margin: 0 -22px;
	border-radius: 0 0 14px 14px;
	box-shadow: 0 8px 18px -4px rgba(0, 0, 0, .25);
	position: relative;
}
.bp-hv-base::after {
	content: ""; position: absolute; left: 50%; top: 0;
	transform: translateX(-50%);
	width: 80px; height: 5px;
	background: rgba(0, 0, 0, .4);
	border-radius: 0 0 8px 8px;
}

/* Phone overlay */
.bp-hv-phone {
	position: absolute; right: -18px; bottom: 8%; z-index: 3;
	width: 138px;
	animation: bpFloatPh 6.2s ease-in-out infinite -1.5s;
}
@keyframes bpFloatPh { 50% { transform: translateY(-8px); } }
.bp-hv-phone-bezel {
	background: linear-gradient(180deg, #1f1f23 0%, #0a0a0c 100%);
	padding: 5px;
	border-radius: 22px;
	box-shadow:
		0 22px 40px -10px rgba(11, 31, 77, .4),
		0 8px 16px -4px rgba(11, 31, 77, .2),
		inset 0 1px 0 rgba(255,255,255,.08);
	position: relative; overflow: hidden;
}
.bp-hv-phone-bezel img { display: block; width: 100%; aspect-ratio: 12/26; object-fit: cover; object-position: top center; background: #fff; border-radius: 17px; }
.bp-hv-phone-notch {
	position: absolute; left: 50%; top: 9px;
	transform: translateX(-50%);
	width: 38px; height: 8px;
	background: #000; border-radius: 99px; z-index: 2;
}

/* Sceau rotatif (490 € · payable à livraison) */
.bp-hv-seal {
	position: absolute; top: -28px; right: -20px;
	width: 144px; height: 144px;
	z-index: 4;
}
.bp-hv-seal-rotate {
	width: 100%; height: 100%;
	animation: bpSealSpin 22s linear infinite;
}
@keyframes bpSealSpin { to { transform: rotate(360deg); } }
.bp-hv-seal-text {
	font-size: 12px; font-weight: 800;
	letter-spacing: .14em;
	fill: var(--c-ink);
	text-transform: uppercase;
}
.bp-hv-seal-core {
	position: absolute; top: 50%; left: 50%;
	transform: translate(-50%, -50%);
	width: 78px; height: 78px;
	border-radius: 50%;
	background: linear-gradient(135deg, #ea8a14 0%, #d97706 60%, #b9590a 100%);
	display: flex; flex-direction: column;
	align-items: center; justify-content: center;
	color: #fff;
	box-shadow:
		0 12px 24px -4px rgba(217, 119, 6, .55),
		inset 0 2px 0 rgba(255,255,255,.32);
	border: 3px solid #fff;
}
.bp-hv-seal-core span { font-family: var(--ff-display); font-size: 22px; font-weight: 900; line-height: 1; letter-spacing: -.04em; }
.bp-hv-seal-core small { font-size: 10px; font-weight: 800; margin-top: 2px; letter-spacing: .08em; }

@media (max-width: 980px) {
	.bp-hv-stack { max-width: 480px; margin: 0 auto; min-height: 380px; }
	.bp-hv-phone { width: 110px; right: -8px; bottom: 4%; }
	.bp-hv-seal { width: 110px; height: 110px; top: -16px; right: -10px; }
	.bp-hv-seal-core { width: 60px; height: 60px; }
	.bp-hv-seal-core span { font-size: 17px; }
}

/* ---------- Stats strip avec compteurs animés ---------- */
.bp-stats-strip {
	background: var(--c-blue-deep);
	color: #fff;
	padding: clamp(40px, 5vw, 64px) 0;
}
.bp-stats-strip .bp-stat-num,
.bp-stats-strip .bp-stat-label { color: #fff; }
.bp-stats-strip .eyebrow { color: var(--c-gold); justify-content: center; display: inline-flex; }
.bp-stats-strip .section-title {
	text-align: center;
	color: #fff;
	font-family: var(--ff-display);
	font-size: clamp(26px, 3vw, 36px);
	margin: 0 auto 36px;
	max-width: 720px;
	letter-spacing: -.025em;
}
.bp-stats-strip .section-title em { color: var(--c-gold); font-family: var(--ff-serif); font-style: italic; font-weight: 500; }

.bp-stats-grid {
	display: grid;
	grid-template-columns: repeat(4, 1fr);
	gap: 32px;
	align-items: start;
}
.bp-stat { text-align: center; padding: 0 12px; position: relative; }
.bp-stat::after {
	content: "";
	position: absolute;
	right: -16px; top: 12px; bottom: 12px;
	width: 1px;
	background: rgba(255,255,255,0.12);
}
.bp-stat:last-child::after { display: none; }
.bp-stat-num {
	font-family: var(--ff-display);
	font-size: clamp(40px, 4.5vw, 56px);
	font-weight: 900;
	letter-spacing: -.03em;
	line-height: 1;
	display: block;
	margin-bottom: 12px;
}
.bp-stat-num .bp-suffix { color: var(--c-gold); }
.bp-stat-label {
	font-size: 14px;
	color: rgba(255,255,255,0.78);
	display: block;
	line-height: 1.5;
	max-width: 220px;
	margin: 0 auto;
}
.bp-stat-source {
	display: block;
	font-size: 11px;
	color: rgba(255,255,255,0.55);
	margin-top: 8px;
	letter-spacing: .03em;
	max-width: 240px;
	margin-left: auto; margin-right: auto;
	line-height: 1.45;
}
.bp-stat-source a {
	color: rgba(255,255,255,0.85);
	text-decoration: underline;
	text-underline-offset: 2px;
	text-decoration-color: rgba(245,158,11,.45);
	transition: color var(--t-fast), text-decoration-color var(--t-fast);
}
.bp-stat-source a:hover {
	color: var(--c-gold);
	text-decoration-color: var(--c-gold);
}
.bp-stat-source a [aria-hidden="true"] { font-size: 10px; opacity: .7; margin-left: 2px; }
@media (max-width: 900px) { .bp-stats-grid { grid-template-columns: repeat(2, 1fr); gap: 32px 24px; } .bp-stat:nth-child(2)::after { display: none; } }
@media (max-width: 540px) { .bp-stats-grid { grid-template-columns: 1fr; } .bp-stat::after { display: none; } }

/* ---------- Dashboard "Sans site / Avec site" — refonte ---------- */
.bp-bar-section {
	background: var(--c-cream);
	border-top: 1px solid var(--c-line);
	border-bottom: 1px solid var(--c-line);
}

/* Dashboard dual : 2 colonnes verticales + scoreboard à droite */
.bp-dashboard {
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: var(--radius-lg);
	padding: clamp(28px, 4vw, 44px);
	box-shadow: var(--shadow-lg);
	display: grid;
	grid-template-columns: auto 1fr;
	gap: clamp(28px, 4vw, 56px);
	align-items: center;
}
@media (max-width: 760px) { .bp-dashboard { grid-template-columns: 1fr; gap: 32px; } }

.bp-dashboard-cols {
	display: flex;
	gap: 28px;
	align-items: flex-end;
	height: 320px;
	padding-top: 24px;
}
.bp-dcol { display: flex; flex-direction: column; align-items: center; min-width: 110px; }
.bp-dcol-bar {
	width: 86px;
	border-radius: 12px 12px 0 0;
	position: relative;
	min-height: 0;
	transition: height 1.4s cubic-bezier(.22,.61,.36,1) .2s;
	box-shadow: 0 8px 22px rgba(11,29,58,.08);
}
.bp-dcol-bar.--without {
	background: linear-gradient(180deg, #d4cfc2 0%, #b8b1a0 100%);
	border: 1px solid #a89e88;
}
.bp-dcol-bar.--with {
	background: linear-gradient(180deg, #f5b048 0%, #d97706 60%, #b9590a 100%);
	border: 1px solid #b9590a;
	box-shadow: 0 14px 32px rgba(217,119,6,.30);
}
.bp-dcol-bar.--with::before {
	content: "+ 450%";
	position: absolute; top: -34px; left: 50%;
	transform: translateX(-50%);
	background: var(--c-success);
	color: #fff;
	font-size: 12px; font-weight: 800;
	padding: 4px 10px;
	border-radius: 999px;
	letter-spacing: .04em;
	white-space: nowrap;
	box-shadow: 0 4px 10px rgba(22,163,74,.30);
}
.bp-dcol-value {
	position: absolute;
	bottom: 12px; left: 0; right: 0;
	font-family: var(--ff-display);
	font-size: 26px; font-weight: 900;
	color: #fff;
	text-align: center;
	letter-spacing: -.02em;
	line-height: 1;
	text-shadow: 0 2px 4px rgba(0,0,0,.20);
}
.bp-dcol-bar.--without .bp-dcol-value { color: var(--c-ink); text-shadow: none; }
.bp-dcol-label {
	margin-top: 14px;
	font-size: 13px; font-weight: 700;
	color: var(--c-ink);
	text-align: center;
}
.bp-dcol-label small { display: block; font-weight: 500; color: var(--c-text-soft); font-size: 11px; margin-top: 2px; letter-spacing: .04em; text-transform: uppercase; }

/* Scoreboard à droite : 4 lignes de stats */
.bp-scoreboard { width: 100%; }
.bp-scoreboard h3 {
	font-family: var(--ff-display);
	font-size: 17px;
	font-weight: 800;
	color: var(--c-ink);
	margin: 0 0 18px;
	letter-spacing: -.015em;
}
.bp-score-row {
	display: grid;
	grid-template-columns: 1fr auto auto;
	gap: 12px 18px;
	padding: 14px 0;
	border-bottom: 1px solid var(--c-line-soft);
	align-items: baseline;
}
.bp-score-row:last-child { border-bottom: 0; }
.bp-score-label {
	font-size: 14px; font-weight: 600;
	color: var(--c-ink);
}
.bp-score-label small { display: block; font-size: 11px; font-weight: 500; color: var(--c-text-soft); margin-top: 2px; letter-spacing: 0; }
.bp-score-without {
	font-family: var(--ff-display);
	font-size: 18px; font-weight: 800;
	color: var(--c-text-soft);
	letter-spacing: -.02em;
	min-width: 60px; text-align: right;
}
.bp-score-with {
	font-family: var(--ff-display);
	font-size: 22px; font-weight: 900;
	color: var(--c-ocre);
	letter-spacing: -.025em;
	min-width: 60px; text-align: right;
}
.bp-score-with::after {
	content: "";
	display: inline-block;
	width: 0; height: 0;
	border-left: 5px solid transparent;
	border-right: 5px solid transparent;
	border-bottom: 8px solid var(--c-success);
	margin-left: 6px;
	vertical-align: middle;
}
.bp-score-legend {
	display: grid; grid-template-columns: 1fr auto auto;
	gap: 12px 18px;
	padding-bottom: 12px;
	margin-bottom: 4px;
	border-bottom: 1px solid var(--c-line);
	font-size: 11px; font-weight: 800;
	letter-spacing: .12em; text-transform: uppercase;
	color: var(--c-text-soft);
}
.bp-score-legend span:nth-child(2) { text-align: right; min-width: 60px; }
.bp-score-legend span:nth-child(3) { text-align: right; min-width: 60px; color: var(--c-ocre); }

.bp-bar-block { display: grid; grid-template-columns: 1fr 1.3fr; gap: clamp(40px, 5vw, 72px); align-items: center; }
@media (max-width: 1000px) { .bp-bar-block { grid-template-columns: 1fr; } }

.bp-chart-source {
	margin-top: 24px; padding-top: 18px;
	border-top: 1px solid var(--c-line-soft);
	font-size: 13px; color: var(--c-text-soft); line-height: 1.55;
}
.bp-chart-source strong { color: var(--c-ink); }
.bp-chart-source a { color: var(--c-ocre); text-decoration: underline; text-underline-offset: 2px; }

/* Donut chart inline (visibilité Google) */
.bp-donut-card {
	display: inline-flex; align-items: center; gap: 18px;
	background: var(--c-cream);
	border: 1px solid var(--c-line);
	border-radius: var(--radius);
	padding: 16px 20px;
	margin-top: 20px;
}
.bp-donut-svg { width: 78px; height: 78px; flex-shrink: 0; }
.bp-donut-track { fill: none; stroke: var(--c-line); stroke-width: 14; }
.bp-donut-fill {
	fill: none; stroke: url(#bpDonutGradient); stroke-width: 14;
	stroke-linecap: round;
	transform: rotate(-90deg); transform-origin: center;
	stroke-dasharray: 220;
	stroke-dashoffset: 220;
	transition: stroke-dashoffset 1.4s cubic-bezier(.22,.61,.36,1) .2s;
}
.bp-donut-text {
	font-family: var(--ff-display);
	font-size: 18px; font-weight: 900;
	fill: var(--c-ink);
	text-anchor: middle;
	dominant-baseline: central;
	letter-spacing: -.03em;
}
.bp-donut-meta { font-size: 13px; color: var(--c-text-soft); line-height: 1.5; }
.bp-donut-meta strong { color: var(--c-ink); display: block; font-size: 14px; }

/* Legacy bp-chart styles — gardés pour compat éventuelle */
.bp-bar-block {
	display: grid;
	grid-template-columns: 1fr 1.2fr;
	gap: clamp(40px, 5vw, 72px);
	align-items: center;
}
.bp-bar-block h2 em { color: var(--c-ocre); font-family: var(--ff-serif); font-style: italic; font-weight: 500; }
.bp-bar-block .lead { color: var(--c-text-soft); font-size: clamp(16px, 1.5vw, 19px); margin-bottom: 0; }

.bp-chart {
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: var(--radius-lg);
	padding: clamp(28px, 4vw, 40px);
	box-shadow: var(--shadow-lg);
}
.bp-chart-legend {
	display: flex; gap: 24px;
	margin-bottom: 28px;
	font-size: 13px; font-weight: 700;
	flex-wrap: wrap;
}
.bp-chart-legend > span { display: inline-flex; align-items: center; gap: 8px; }
.bp-chart-legend i { width: 14px; height: 14px; border-radius: 4px; display: inline-block; }
.bp-chart-legend i.--without { background: #d4cfc2; }
.bp-chart-legend i.--with { background: linear-gradient(135deg, var(--c-gold), var(--c-gold-2)); }

.bp-chart-row { margin-bottom: 22px; }
.bp-chart-row:last-child { margin-bottom: 0; }
.bp-chart-row-label {
	display: flex; justify-content: space-between; align-items: baseline;
	font-size: 14px; font-weight: 700; color: var(--c-ink); margin-bottom: 8px;
}
.bp-chart-row-label small { color: var(--c-text-soft); font-weight: 500; }
.bp-chart-bars { display: flex; flex-direction: column; gap: 6px; }
.bp-chart-bar {
	display: flex; align-items: center; gap: 12px;
	font-size: 12px; color: var(--c-text-soft); font-weight: 700;
}
.bp-chart-bar-track {
	flex: 1; height: 24px;
	background: rgba(11,29,58,0.04);
	border-radius: 6px;
	overflow: hidden;
	position: relative;
}
.bp-chart-bar-fill {
	height: 100%;
	border-radius: 6px;
	width: 0;
	transition: width 1.2s cubic-bezier(.22,.61,.36,1);
	position: relative;
}
.bp-chart-bar-fill.--without {
	background: linear-gradient(90deg, #d4cfc2 0%, #c5beac 100%);
}
.bp-chart-bar-fill.--with {
	background: linear-gradient(90deg, var(--c-gold) 0%, var(--c-gold-2) 100%);
	box-shadow: 0 4px 12px rgba(217,119,6,0.25);
}
.bp-chart-bar-value {
	position: absolute; right: 10px; top: 50%; transform: translateY(-50%);
	font-size: 12px; font-weight: 800; color: #fff;
	white-space: nowrap;
	opacity: 0; transition: opacity .3s ease .8s;
}
.bp-chart-bar-fill.in .bp-chart-bar-value { opacity: 1; }
.bp-chart-bar-label-mini { width: 90px; text-align: right; }
.bp-chart-footer {
	margin-top: 28px; padding-top: 20px;
	border-top: 1px solid var(--c-line-soft);
	font-size: 13px; color: var(--c-text-soft); line-height: 1.55;
}
@media (max-width: 900px) {
	.bp-bar-block { grid-template-columns: 1fr; }
}

/* ---------- Google local pack mockup ---------- */
.bp-google-section { background: var(--c-paper); }
.bp-google-block {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: clamp(40px, 5vw, 72px);
	align-items: center;
}
.bp-google-block h2 em { color: var(--c-ocre); font-family: var(--ff-serif); font-style: italic; font-weight: 500; }

.bp-google-mock {
	background: #fff;
	border: 1px solid #e0d9c8;
	border-radius: var(--radius-lg);
	padding: 18px;
	max-width: 480px;
	margin: 0 auto;
	box-shadow: 0 28px 60px -10px rgba(11,29,58,0.20);
}
.bp-gm-search {
	display: flex; align-items: center; gap: 12px;
	padding: 10px 14px;
	background: #f8f9fa;
	border: 1px solid #dadce0;
	border-radius: 999px;
	margin-bottom: 18px;
}
.bp-gm-google {
	font-family: var(--ff-display);
	font-size: 18px; font-weight: 900;
	letter-spacing: -.05em;
}
.bp-gm-search-text {
	flex: 1; color: var(--c-ink); font-size: 14px;
}
.bp-gm-tabs {
	display: flex; gap: 22px;
	font-size: 12px; color: #5f6368;
	padding: 0 6px 12px;
	border-bottom: 1px solid #ebebeb;
	margin-bottom: 14px;
}
.bp-gm-tab.--active { color: #1a73e8; font-weight: 700; border-bottom: 2px solid #1a73e8; padding-bottom: 11px; margin-bottom: -13px; }
.bp-gm-result {
	display: flex; align-items: flex-start; gap: 12px;
	padding: 12px;
	border-radius: 10px;
	transition: background var(--t-fast);
}
.bp-gm-result.--featured {
	background: linear-gradient(180deg, #fffaf0 0%, #fff 100%);
	border: 2px solid var(--c-ocre);
	box-shadow: 0 4px 12px rgba(217,119,6,0.15);
	position: relative;
}
.bp-gm-result.--featured::before {
	content: "Votre site ici";
	position: absolute; top: -10px; right: 14px;
	background: var(--c-ocre);
	color: #fff;
	font-size: 11px; font-weight: 800;
	padding: 4px 10px; border-radius: 999px;
	letter-spacing: .04em;
	box-shadow: 0 4px 8px rgba(217,119,6,0.30);
}
.bp-gm-thumb {
	width: 48px; height: 48px;
	border-radius: 8px;
	display: grid; place-items: center;
	color: #fff; font-weight: 800; font-size: 13px;
	flex-shrink: 0;
}
.bp-gm-body { flex: 1; min-width: 0; }
.bp-gm-body strong { display: block; color: #1a0dab; font-weight: 600; font-size: 15px; margin-bottom: 2px; }
.bp-gm-rating { display: flex; align-items: center; gap: 6px; font-size: 12px; color: #70757a; margin-bottom: 2px; }
.bp-gm-stars { color: #f59e0b; }
.bp-gm-meta { font-size: 12px; color: #70757a; }
.bp-gm-status { font-size: 12px; color: #70757a; }
.bp-gm-status b { color: #1a73e8; font-weight: 600; }
.bp-gm-status b.--closed { color: #d93025; }
@media (max-width: 900px) { .bp-google-block { grid-template-columns: 1fr; } }

/* ---------- Section "Pourquoi un site change tout" — argumentaire ---------- */
.bp-pitch-section { background: var(--c-paper); }

.bp-pitch-grid {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: clamp(40px, 5vw, 72px);
	align-items: start;
}
@media (max-width: 980px) { .bp-pitch-grid { grid-template-columns: 1fr; } }

/* Fix « trou à gauche » : la prose suit le scroll pendant que les cards défilent. */
@media (min-width: 981px) {
	.bp-pitch-prose {
		position: sticky;
		top: 110px;
		align-self: start;
	}
}

.bp-pitch-prose h2 em {
	font-family: var(--ff-serif); font-style: italic; font-weight: 500;
	color: var(--c-ocre);
}
.bp-pitch-prose p {
	font-size: clamp(15px, 1.4vw, 17px);
	line-height: 1.7;
	color: var(--c-text);
	margin-bottom: 1.2em;
}
.bp-pitch-prose .bp-pitch-quote {
	border-left: 3px solid var(--c-ocre);
	padding: 6px 0 6px 22px;
	margin: 24px 0;
	font-family: var(--ff-serif);
	font-style: italic;
	font-size: clamp(17px, 1.5vw, 19px);
	color: var(--c-ink);
	line-height: 1.5;
}

.bp-pitch-args {
	display: flex; flex-direction: column;
	gap: 14px;
}
.bp-pitch-arg {
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: var(--radius-lg);
	padding: 22px 24px;
	display: grid;
	grid-template-columns: auto 1fr;
	gap: 18px;
	align-items: start;
	transition: transform var(--t), box-shadow var(--t), border-color var(--t);
}
.bp-pitch-arg:hover { transform: translateX(4px); box-shadow: var(--shadow); border-color: var(--c-ocre); }
.bp-pitch-arg-num {
	width: 44px; height: 44px;
	display: grid; place-items: center;
	background: rgba(217,119,6,.10);
	color: var(--c-ocre);
	border-radius: 50%;
	font-family: var(--ff-serif);
	font-style: italic; font-weight: 600;
	font-size: 22px;
	flex-shrink: 0;
	letter-spacing: -.02em;
}
.bp-pitch-arg h3 { font-size: 17px; margin: 0 0 4px; letter-spacing: -.015em; line-height: 1.3; }
.bp-pitch-arg p { font-size: 14px; color: var(--c-text-soft); margin: 0; line-height: 1.55; }

/* ---------- Showreel des réalisations ---------- */
.bp-showreel-section {
	background: var(--c-cream);
	border-top: 1px solid var(--c-line);
	border-bottom: 1px solid var(--c-line);
	overflow: hidden;
	position: relative;
}
.bp-showreel {
	position: relative;
	width: 100%;
	overflow: hidden;
	padding: 20px 0 40px;
	-webkit-mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
	        mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
}
.bp-showreel-track {
	display: flex; gap: 56px;
	width: max-content;
	animation: bpReelScroll 56s linear infinite;
	will-change: transform;
}
.bp-showreel:hover .bp-showreel-track { animation-play-state: paused; }
@keyframes bpReelScroll { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .bp-showreel-track { animation: none; } }

.bp-reel-item {
	position: relative;
	flex: 0 0 auto;
	width: 460px;
	display: flex;
	align-items: flex-end; justify-content: center;
	padding-bottom: 56px;
}
.bp-reel-laptop { position: relative; width: 100%; z-index: 1; }
.bp-reel-bezel {
	background: linear-gradient(180deg, #2a2a2e 0%, #18181b 100%);
	border-radius: 14px 14px 4px 4px;
	padding: 10px 10px 12px;
	box-shadow:
		0 30px 60px -20px rgba(11, 31, 77, .35),
		0 12px 24px -8px rgba(11, 31, 77, .15);
}
.bp-reel-screen {
	position: relative;
	background: #fff;
	border-radius: 4px;
	overflow: hidden;
	aspect-ratio: 1440 / 780;
}
.bp-reel-bar { display: flex; align-items: center; gap: 5px; padding: 7px 10px; background: #f3f4f6; border-bottom: 1px solid rgba(0, 0, 0, .06); }
.bp-reel-d { width: 8px; height: 8px; border-radius: 50%; }
.bp-reel-d-r { background: #ef4444; } .bp-reel-d-y { background: #f59e0b; } .bp-reel-d-g { background: #22c55e; }
.bp-reel-screen img { display: block; width: 100%; height: calc(100% - 24px); object-fit: cover; object-position: top center; }
.bp-reel-base {
	height: 10px; width: 116%;
	margin: 0 auto;
	background: linear-gradient(180deg, #1f1f23 0%, #0f0f12 100%);
	border-radius: 0 0 12px 12px;
	position: relative; left: -8%;
}
.bp-reel-phone {
	position: absolute; right: 6%; bottom: 0;
	width: 110px; z-index: 2;
}
.bp-reel-phone-bezel {
	background: linear-gradient(180deg, #1f1f23 0%, #0a0a0c 100%);
	padding: 5px; border-radius: 22px;
	box-shadow: 0 22px 40px -10px rgba(11, 31, 77, .4);
	position: relative; overflow: hidden;
}
.bp-reel-phone-bezel img { display: block; width: 100%; aspect-ratio: 12/26; object-fit: cover; object-position: top center; border-radius: 17px; }
.bp-reel-phone-notch { position: absolute; left: 50%; top: 9px; transform: translateX(-50%); width: 38px; height: 8px; background: #000; border-radius: 99px; }
.bp-reel-cap {
	position: absolute; left: 0; right: 0; bottom: 4px;
	text-align: center;
	font-size: 13px;
	color: var(--c-text-soft);
	line-height: 1.35;
}
.bp-reel-cap strong {
	display: block;
	font-family: var(--ff-display);
	font-weight: 700; font-size: 15px;
	color: var(--c-ink);
	letter-spacing: -.01em; margin-bottom: 2px;
}
@media (max-width: 768px) {
	.bp-showreel-track { gap: 36px; animation-duration: 45s; }
	.bp-reel-item { width: 320px; padding-bottom: 50px; }
	.bp-reel-phone { width: 82px; right: 4%; }
}

/* ---------- Process editorial 4 étapes ---------- */
.bp-process-list { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 1000px) { .bp-process-list { grid-template-columns: repeat(2, 1fr) !important; } }
@media (max-width: 640px)  { .bp-process-list { grid-template-columns: 1fr !important; } }

/* ---------- Comparatif 3 colonnes ---------- */
.bp-compare-section { background: var(--c-paper); }
.bp-compare-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 22px;
	align-items: stretch;
}
.bp-compare-card {
	position: relative;
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: var(--radius-lg);
	padding: 32px 28px;
	display: flex; flex-direction: column;
	transition: transform var(--t), box-shadow var(--t);
}
.bp-compare-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.bp-compare-card.--featured {
	background: linear-gradient(180deg, #fffaf0 0%, #fff 100%);
	border: 2px solid var(--c-ocre);
	box-shadow:
		0 24px 60px -10px rgba(217,119,6,.25),
		0 8px 20px -4px rgba(217,119,6,.12);
	transform: translateY(-12px);
}
.bp-compare-card.--featured:hover { transform: translateY(-16px); }
.bp-cc-ribbon {
	position: absolute;
	top: -14px; left: 50%; transform: translateX(-50%);
	background: linear-gradient(135deg, var(--c-gold) 0%, var(--c-gold-2) 100%);
	color: #fff;
	font-size: 12px; font-weight: 800;
	padding: 7px 18px;
	border-radius: 999px;
	letter-spacing: .08em; text-transform: uppercase;
	box-shadow: 0 6px 14px rgba(217,119,6,.30);
	white-space: nowrap;
}
.bp-cc-tag {
	display: inline-block;
	font-size: 11px; font-weight: 800;
	letter-spacing: .14em; text-transform: uppercase;
	color: var(--c-text-soft);
	background: var(--c-cream);
	padding: 5px 12px; border-radius: 999px;
	margin-bottom: 18px;
}
.bp-cc-tag.--brand { color: var(--c-ocre); background: rgba(217,119,6,.10); }
.bp-cc-card-title {
	font-family: var(--ff-display);
	font-size: clamp(20px, 1.8vw, 24px);
	font-weight: 800;
	color: var(--c-ink);
	margin: 0 0 16px;
	letter-spacing: -.025em;
}
.bp-cc-price {
	display: flex; flex-direction: column; gap: 4px;
	padding: 0 0 22px;
	margin-bottom: 22px;
	border-bottom: 1px solid var(--c-line-soft);
}
.bp-cc-num {
	font-family: var(--ff-display);
	font-size: clamp(28px, 3.2vw, 36px);
	font-weight: 900;
	color: var(--c-ink);
	letter-spacing: -.04em; line-height: 1;
}
.bp-cc-tax {
	font-size: 13px;
	color: var(--c-text-soft);
}
.bp-cc-list { display: flex; flex-direction: column; gap: 12px; flex: 1; }
.bp-cc-list li {
	display: flex; gap: 10px; align-items: flex-start;
	font-size: 14px; line-height: 1.5;
	color: var(--c-text);
}
.bp-cc-list li::before {
	content: "";
	width: 18px; height: 18px;
	border-radius: 50%;
	flex-shrink: 0; margin-top: 2px;
	display: grid; place-items: center;
	background: var(--c-line);
}
.bp-cc-list li.--ok::before {
	content: "✓";
	background: var(--c-success);
	color: #fff; font-size: 11px; font-weight: 800;
}
.bp-cc-list li.--ko::before {
	content: "✕";
	background: var(--c-line); color: var(--c-text-soft);
	font-size: 11px; font-weight: 800;
}
.bp-cc-list li.--ko { color: var(--c-text-soft); }
.bp-cc-foot {
	margin-top: 22px; padding-top: 20px;
	border-top: 1px solid var(--c-line-soft);
	font-size: 13px;
	font-style: italic;
	color: var(--c-text-soft);
}
.bp-cc-foot strong { color: var(--c-ink); font-style: normal; }
.bp-compare-card .btn { margin-top: 20px; }

@media (max-width: 1000px) {
	.bp-compare-grid { grid-template-columns: 1fr; }
	.bp-compare-card.--featured { transform: none; order: -1; }
	.bp-compare-card.--featured:hover { transform: translateY(-4px); }
}

/* ---------- Pricing card (résumé tarif final) ---------- */
.bp-pricing-section {
	background: var(--c-cream);
	border-top: 1px solid var(--c-line);
	border-bottom: 1px solid var(--c-line);
}
.bp-pricing-card {
	max-width: 640px; margin: 0 auto;
	background: #fff;
	border: 2px solid var(--c-ocre);
	border-radius: var(--radius-lg);
	padding: clamp(36px, 5vw, 56px);
	text-align: center;
	box-shadow:
		0 38px 80px -20px rgba(217,119,6,0.30),
		0 18px 40px -12px rgba(11,29,58,0.10);
	position: relative;
	overflow: hidden;
}
.bp-pricing-card::before {
	content: ""; position: absolute; inset: 0;
	background: radial-gradient(600px 220px at 50% 0%, rgba(245,158,11,0.12), transparent 60%);
	pointer-events: none;
}
.bp-pricing-stamp {
	display: inline-block;
	background: var(--c-gold);
	color: #fff;
	padding: 7px 18px;
	border-radius: 999px;
	font-size: 12px; font-weight: 800;
	letter-spacing: .12em; text-transform: uppercase;
	margin-bottom: 22px;
	position: relative; z-index: 1;
	box-shadow: 0 6px 14px rgba(245,158,11,0.30);
}
.bp-pricing-amount {
	display: flex; align-items: baseline; justify-content: center; gap: 8px;
	margin-bottom: 10px; position: relative; z-index: 1;
}
.bp-pricing-num {
	font-family: var(--ff-display);
	font-size: clamp(72px, 8vw, 110px);
	font-weight: 900;
	color: var(--c-ink);
	letter-spacing: -.05em;
	line-height: 1;
}
.bp-pricing-eur { font-size: clamp(40px, 5vw, 60px); }
.bp-pricing-tax { font-size: 18px; font-weight: 800; color: var(--c-ocre); letter-spacing: .04em; }
.bp-pricing-ttc { color: var(--c-text-soft); font-size: 14px; margin-bottom: 8px; position: relative; z-index: 1; }
.bp-pricing-key {
	font-family: var(--ff-display);
	font-size: clamp(18px, 1.8vw, 22px);
	font-weight: 700;
	color: var(--c-ink);
	letter-spacing: -.015em;
	margin-bottom: 28px;
	position: relative; z-index: 1;
}

.bp-pricing-list {
	display: grid; grid-template-columns: repeat(2, 1fr);
	gap: 14px 24px;
	margin: 0 auto 32px;
	max-width: 560px;
	text-align: left;
	position: relative; z-index: 1;
}
.bp-pricing-list li {
	display: flex; gap: 10px; align-items: flex-start;
	font-size: 14px; line-height: 1.5;
	color: var(--c-text);
}
.bp-pricing-list li::before {
	content: "✓";
	width: 22px; height: 22px;
	border-radius: 50%;
	flex-shrink: 0; margin-top: 1px;
	display: grid; place-items: center;
	background: var(--c-success); color: #fff;
	font-size: 12px; font-weight: 800;
}
@media (max-width: 600px) {
	.bp-pricing-list { grid-template-columns: 1fr; }
}

/* ---------- Bonus banner (réseau inclus) ---------- */
.bp-bonus-banner {
	background: linear-gradient(135deg, var(--c-blue-deep) 0%, #0a1d4a 100%);
	border-radius: var(--radius-lg);
	padding: clamp(40px, 5vw, 64px);
	color: #fff;
	display: grid;
	grid-template-columns: 1fr auto;
	gap: 40px;
	align-items: center;
	position: relative;
	overflow: hidden;
	box-shadow: var(--shadow-lg);
}
.bp-bonus-banner::before {
	content: ""; position: absolute; inset: 0;
	background: radial-gradient(600px 280px at 80% 20%, rgba(245,158,11,0.18), transparent 60%);
	pointer-events: none;
}
.bp-bonus-content { position: relative; z-index: 1; }
.bp-bonus-badge {
	display: inline-block;
	background: var(--c-gold);
	color: var(--c-ink);
	padding: 5px 14px;
	border-radius: 999px;
	font-size: 11px; font-weight: 800;
	letter-spacing: .14em; text-transform: uppercase;
	margin-bottom: 16px;
}
.bp-bonus-content h2 { color: #fff; margin: 0 0 14px; }
.bp-bonus-content h2 em { color: var(--c-gold); font-family: var(--ff-serif); font-style: italic; font-weight: 500; }
.bp-bonus-content p { color: rgba(255,255,255,0.78); max-width: 540px; margin-bottom: 22px; }
.bp-bonus-list {
	display: flex; gap: 22px; margin: 0 0 26px; flex-wrap: wrap;
}
.bp-bonus-list li {
	color: rgba(255,255,255,0.85);
	font-size: 14px; font-weight: 600;
	display: inline-flex; align-items: center; gap: 8px;
}
.bp-bonus-list li::before {
	content: "✓";
	width: 22px; height: 22px;
	border-radius: 50%;
	background: rgba(245,158,11,0.20);
	color: var(--c-gold);
	font-size: 12px; font-weight: 800;
	display: grid; place-items: center;
}
.bp-bonus-illu { position: relative; z-index: 1; }
.bp-bonus-illu .bp-pro-price { background: #fff; }
@media (max-width: 800px) { .bp-bonus-banner { grid-template-columns: 1fr; text-align: center; } .bp-bonus-list { justify-content: center; } }

/* ---------- Témoignages ---------- */
.bp-testimonials { background: var(--c-paper); }
.bp-testi-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 22px;
}
.bp-testi-card {
	background: #fff;
	border: 1px solid var(--c-line);
	border-radius: var(--radius-lg);
	padding: clamp(24px, 3vw, 32px);
	display: flex; flex-direction: column;
	transition: transform var(--t), box-shadow var(--t);
}
.bp-testi-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.bp-testi-quote {
	font-family: var(--ff-serif);
	font-size: clamp(17px, 1.5vw, 19px);
	font-style: italic;
	font-weight: 500;
	color: var(--c-ink);
	line-height: 1.5;
	margin-bottom: 28px;
	flex: 1;
}
.bp-testi-quote::before {
	content: "\201C";
	display: block;
	font-family: var(--ff-serif);
	font-size: 56px;
	color: var(--c-ocre);
	line-height: 0.5;
	margin-bottom: 14px;
}
.bp-testi-author {
	display: flex; align-items: center; gap: 14px;
	padding-top: 20px;
	border-top: 1px solid var(--c-line-soft);
}
.bp-testi-avatar {
	width: 48px; height: 48px;
	border-radius: 50%;
	background: linear-gradient(135deg, var(--c-ocre), var(--c-gold-2));
	color: #fff;
	display: grid; place-items: center;
	font-weight: 800; font-size: 16px;
	flex-shrink: 0;
}
.bp-testi-meta strong { display: block; color: var(--c-ink); font-size: 15px; }
.bp-testi-meta span { display: block; color: var(--c-text-soft); font-size: 13px; }
@media (max-width: 1000px) { .bp-testi-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px)  { .bp-testi-grid { grid-template-columns: 1fr; } }

/* ---------- CTA finale ---------- */
.bp-cta-final {
	text-align: center;
	background: var(--c-cream);
	border-top: 1px solid var(--c-line);
	border-bottom: 1px solid var(--c-line);
	padding: clamp(56px, 7vw, 100px) 0;
}
.bp-cta-final h2 { margin-bottom: 16px; }
.bp-cta-final h2 em { color: var(--c-ocre); }
.bp-cta-final p { color: var(--c-text-soft); font-size: clamp(16px, 1.4vw, 19px); max-width: 620px; margin: 0 auto 28px; }
.bp-cta-final-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }